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Against Supevalu's Kids in Action Voucher Scheme
national |
education |
feature
Saturday January 24, 2009 21:47 by Mark C - Campaign for Commercial-Free Education
Supervalu Admit their Vouchers are Worthless
This is an opinion piece about the Supevalu 'Kids in Action" voucher scheme that gives "free" sports equipment to schools; this equipment is anything but free, and Supervalu, in their Terms and Conditions, admit that the vouchers are worthless.
If you liked this, you might like these: The recently launched Supervalu 'Kids in Action' voucher scheme claims to provide schools with free sports equipment. This is a fallacy. Simple maths will explain: in order for a school to claim a 'free' gymnastics mat that retails at about €280, customers will have to spend €32,840 in Supervalu (i.e. 3,240 vouchers at €10 each); in order for a school to claim a 'free' basketball (that you could buy for around €10) customers will be asked to add €1,570 to Supervalu's bank account, and so on. (Source: 2009 Supervalu's 'Kids in Action' Catalogue, available at supervalukidsinaction.com)
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Jump To Comment: 5 4 3 2 1Thanks to the Wicklow Times for helping out again. They also took up our anti-Tesco cause last year.
Wicklow Times, Tuesday 3rd February, 2009
I've had a look at the catalogue and my figures are correct. If you go to page 42 of the catalogue for the Schools Catalogue you will see that an Alpine Gymnastics Bench needs 3,284V (ie 3,284 vouchers) and if you multiply this by €10 per voucher, the spend needed for such a bench is €32,840. I had likened that price to a Gym Mat for €280 euro, but it turns out I was being very generous to Supervalu: an Alpine Gymnastics Bench retails for £158.63.
Sources:
Alpine Bench: http://www.podium4sport.com/online-shop/cat/386/id/1330...ch-2m
Supervalu Catalogue: http://www.supervalukidsinaction.com/_Documents/School/...2.jpg
With this in mind, the introductory paragraph should read:
_____
The recently launched Supervalu 'Kids in Action' voucher scheme claims to provide schools with free sports equipment. This is a fallacy. Simple maths will explain: in order for a school to claim a 'free' gymnastics bench that retails for £160.00, customers will have to spend €32,840 in Supervalu ((i.e. 3,240 vouchers at €10 each) Source: Supervalu Kids in Action Schools Catalogue, pg. 42 and www.podium4sport.com); in order for a school to claim a 'free' basketball (that you could buy for around €10) customers will be asked to add €1,570 to Supervalu's bank account, and so on. (Source: 2009 Supervalu's 'Kids in Action' Catalogue, available at supervalukidsinaction.com)
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From Village Magazine: Friday 6th February, 2009
The same mats in the UK are £171(€194 at todays rate). Makes the maths look even worse when you consider they get bulk buy discounts!
The vouchers are NOMINALLY worthless. You can't exchange them for cash. Did you think you could?
If you shop at supervalu, supervalu will use their extra profits to buy stuff for schools. If you've ever been in a school you will be aware that parents bring in hundreds of thousands of vouchers from SuperValu and Tesco as well, and that computers, gym equipment and much more actually does get purchased. In fact, working class schools get more of it because the parents don't shop in Marks and Spencers/Donnybrook Fair and the like.
This subject would be ideal material for Joe Duffy.