Marketing Director

international | environment | event notice Wednesday April 09, 2008 17:02 by Robin Faulk - One Colorado

BIKE WEEK PASADENA PRESENTS A FASHION SHOW, RIDES AND A MAJOR EXPO MAY 12-17

In response to the national "Ride Your Bike to Work Week," a new event that highlights the integration of bicycles into daily life was created by a consortium that includes Cyclists Inciting Change though Live Exchange (C.I.C.L.E.), One Colorado, METRO and the City of Pasadena Department of Transportation. The idea is to make bicycling easy and accesible to everyone.

Pasadena, Calif. (March 2008) -- Bike Week Pasadena 2008 encompasses a week of festivities, workshops, pit stops, bike-related films and rides that celebrate and encourage bicycling as a healthy alternative to the automobile, May 12 through 17, 2008. All Bike Week Pasadena activities are free and open to the public.

Highlights of the six day event include:

§ Three guided tours that begin and end at One Colorado in Old Pasadena, themed to appeal to cyclists of every category. Ladies Night (Tuesday, May 13, 6:00 P.M.) is a women’s-only road ride that winds through the streets of Pasadena to the Rose Bowl, and returns to the One Colorado Courtyard for mini clinics, food and refreshment. Tour de Pasadena (Wednesday, May 14, 6:00 P.M.) is a co-ed ride that will explore city streets and neighborhoods, and the Friday Night Social Ride (Friday, May 16, 6:00 P.M.) will be geared toward leisurely and scenic riding.

§ The Urban Bicycle Commuter Expo on Saturday, May 17 (10:00 A.M. to 5:00 P.M.), will boast a wealth of exhibitors focused on encouraging cycling. Bike shops, bike manufacturers, accessory manufacturers and local advocacy groups will come together to present the latest bicycles, fashion, gear and information emerging from the ultra-hot urban bike commuter scene. Attendees can experience how-to workshops on bike maintenance, bike commuting, and apparel clinics. Entertainment will include live-music, DJs, and the BIKE chic fashion show--a showcase of apparel suitable for cycling featuring the “most beautiful” bikes. The Expo will be followed by an outdoor Film Screening under the stars in the One Colorado Courtyard (at dusk.)

Bike Week Pasadena is a citywide effort to highlight the benefits of bicycling. Riding a bicycle is an easy way to exercise, reduce traffic congestion, minimize air pollution, cut fuel costs -- and a wonderful way to meet your neighbors. This weeklong salute is presented by city of Pasadena Department of Transportation, One Colorado, Cyclists Inciting Change through Live Exchange (C.I.C.L.E.) and METRO. For further information, please visit www.BikeNow.org or call 323.478.0060.

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MEDIA: Please contact Robin Faulk at 626.844.8855 or robinfaulk@att.net for further information, interviews, and photographs.

bike_week_pasadena_logo_2008.pdf 0.03 Mb