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Dublin - Event Notice
Thursday May 25 2006
01:00 AM

Indymedia Film Night: Cesky Sen (Czech Dream) @ Connolly Room, Liberty Hall

category dublin | arts and media | event notice author Monday April 10, 2006 00:24author by IMC Ireland Report this post to the editors

The second in an ongoing (hopefully!) series of Indymedia Film Nights in Liberty Hall.

An engaging comedy, and an examination of consumer society gone mad...

ceskysen1.jpg

Prague, Czech Republic, 31 May, 2003 - its a few minutes before 10 a.m. and there are more than 3000 people jostling on a remote parking place. Many of them are clutching plastic bags in their hands; some of them are armed with trolley bags. Assistants are handing out plastic cups and the moderator on the illuminated stage urges the people to have a drink from the near-by water tankers. The "hyper-anthem" of CZECH DREAM rings out once again from the speakers: "Try to see as a child, many things will seem wild..." Suddenly the managers of the hypermarket rush out on the stage, greet their customers and briskly cut the glittering ribbon. The escort remove the metal barriers and the crowd starts moving. They still have 300 metres to reach the hypermarket. People start running... A moment later, the fastest of them are struck dumb: the hypermarket that they have reached is nothing but a huge film decoration... Documentary hyper-comedy CZECH DREAM is a feature film about a hypermarket that has never existed.

CZECH DREAM documents the largest consumer hoax the Czech Republic has ever seen. Filip Remunda and Vit Klusak, two of Eastern Europe's most promising young documentary filmmakers, set out to explore the psychological and manipulative powers of consumerism by creating an ad campaign for something that didn't exist.

Dokumentární komedie ČESKÝ SEN zasáhla do skutečného života mnoha Čechů. Jednatřicátého května roku 2003 se sešlo několik tisíc lidí na louce v pražských Letňanech. Přilákala je sem reklamní kampaň, slibující hypermarket ČESKÝ SEN s nevídaně nízkými cenami. Dav však na místě našel jen plátěné průčelí. Tento „přátelský podvod“ byl součástí projektu filmových studentů Víta Klusáka a Filipa Remundy. Objednali totiž u jedné z největších reklamních agentur propagaci neexistujícího produktu - hypermarketu. Pak už jen s kamerou sledovali, jak se dnes vyrábí důvěryhodná reklama, jež nemusí být sebeméně podložena skutečností. Zábavný i znepokojivý film zblízka pozoruje reklamní profesionály, režiséry, psychology, analytiky, české celebrity, ředitele hypermarketu i zákazníky - tedy svůdný kolotoč konzumentství, v němž se dnes většina z nás veze.

Humorná, provokativní a inteligentní „reality show“ ČESKÝ SEN dokázala vrátit nejširšímu českému publiku zájem o dokumentární film. Film získal řadu ocenění nejen v Česku, ale i na významných světových festivalech v San Francisku, Dánsku, Rusku, korejském Soulu. Do programu svého festivalu ho zařadil i Michael Moore, tvůrce nejúspěšnějšího současného dokumentu Fahrenheit 9/11. Sousloví „český sen“ označující plané sliby přejali do svého slovníku novináři, politici i obyčejní lidé.

Thursday May 25th at 7pm, the Connolly Room in Liberty Hall. Full bar afterwards. Admission only €5. With thanks to SIPTU for hosting the Indymedia Film nights.

The hoax hypermarket facade...
The hoax hypermarket facade...

The crowds of punters arrive...
The crowds of punters arrive...

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author by IMC Irelandpublication date Tue May 02, 2006 23:21Report this post to the editors

B/W flyer to follow soon for you to download and print...

Poster... coming to a cafe/shop near you soon.
Poster... coming to a cafe/shop near you soon.

author by Anthonypublication date Sun May 07, 2006 18:47Report this post to the editors

... was published last year on Indymedia.

Related Link: http://www.indymedia.ie/article/71038
author by IMC Irelandpublication date Wed May 17, 2006 10:22Report this post to the editors

banner for razorwire.

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author by Revolt Videopublication date Wed May 24, 2006 12:34Report this post to the editors

Documentary will be 30mins

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Abdul
Abdul

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indy002.jpg

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author by film buffpublication date Wed May 24, 2006 12:58Report this post to the editors

Nice one for the screenshots - looking forward to seeing the new revolt film

author by organiser - stressedpublication date Thu May 25, 2006 17:38Report this post to the editors

Due to the slightly longer than usual Revolt contribution we will be slightly pushed for time this evening - can people PLEASE break with irish tradition and show up reasonably on time for the 7pm kick off.

Please please please....

author by dunkpublication date Fri May 26, 2006 16:53Report this post to the editors

heard it was a top night, full to the brim and that a few of the afghanis came down, any more detail reports.

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