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“Call for Students to Boycott A.I.B. School Bank”

category national | education | press release author Tuesday January 20, 2009 09:33author by Mark C - Campaign for Commerical-Free Education Report this post to the editors

Every area of business is getting in on the act: targetting students, that captive audience of impressionables. In this latest attempt, AIB asks students to build a bank in their school, and of course AIB will give the students all the help they need. (Campaign for Comercial-Free Education (CCFE) does not think the banks are in the best position to be giving financial advice at the moment.)

The Campaign for Commercial-Free Education has called on second-level students to boycott the AIB’s “Build a Bank Challenge” which it describes as the exploitative colonization of school space at a time when Irish banks have disgraced themselves and endangered the entire economy through their reckless business practices.
As part of the “Build a Bank Challenge” AIB staff interview teenage students for positions, including “Bank Manager” and “Sales & Marketing Executive” in the school branch. The unpaid workers assume the task of “sourcing new customers to open AIB accounts through the School Bank, encouraging regular savings, and new ways to bank such as Phone & Internet banking.” Under the scheme school bank teams are to prepare and submit a “Business Plan” by 23rd January 2009.

Against a background of a share price collapse, massive levels of suspected bad debt and confidence in banks at an all-time low, AIB wish to teach students key business skills such as “money management” and “keeping accurate financial records”.

Secondary school teacher Mr Mark Conroy of The Campaign for Commercial-Free Education said: “Using students as “Sales & Marketing Executives” to promote AIB products and services to their peers is exploitative advertising of the worst kind. Would AIB allow teachers to “Build a School” in one of their branches and co-opt their customers as unpaid tutors? AIB – mired in a financial crisis - are in no position to teach anyone about money management or the keeping of accurate financial records.”

The Campaign has called on all students to refuse to participate in this cynical marketing scheme and to object to it being given space in their school.

______________________

Further Information from:
Joseph Fogarty, Chairperson Campaign for Commercial-Free Education chairperson@commercialfreeeducation.com 086 3220688.
Mark Conroy, Secondary School Division, Campaign for Commercial-Free Education
http://www.markconroy.net/contact

Related Link: http://www.commercialfreeeducation.com
author by Mark C - Campaign for Commercial-Free Educationpublication date Thu Jan 29, 2009 16:23author address author phone Report this post to the editors

The Irish Sunday Mirror has reacted strongly to the AIB's Build a Bank scheme in a feature in the January 25th edition of the paper, saying that the AIB are laying "bait" for students.

A bigger version of this page can be found here:
http://ia331418.us.archive.org/1/items/IrishSundayMirro...B.jpg

For more information about this, and other commercial endeavours in education see the website of The Campaign for Commercial-Free Education here:
http://www.commercialfreeeducation.com

Page 10 of Irish Sunday Mirror, January 25th, 2009
Page 10 of Irish Sunday Mirror, January 25th, 2009

Related Link: http://www.markconroy.net/blog
 
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