"You are Germany" - How the campaign of the German government failed
international |
arts and media |
news report 
Friday January 20, 2006 02:12
by xxx
- how the german radical left managed to turn a governments´campaign against the government -
GERMANY:
In times of mass unemployment and biggest social cuts ever the german government and media started a big campaign: "You are Germany" - which obviously aimes to make the people identify themselves with the state. "You are Germany" wants to create a feeling of belonging together. This campaign is made to create a new, smooth kind of patriotism.
But the german radical left has managed to turn the campaign against those who created it....
Activists of the counter campaign discovered that a similar slogan (´cause you are Germany) was used by the fascists during the 3rd Reich - see first pic
this led to an outcry in german public
the other pics show some of the posters and slogans used by the counter campaign...
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www.wieder-deutschland.de//
Indymedia-Feature: Du bist Deutschland und Gegenkampagnen
germany.indymedia.org//2005/12/134640.shtml
www.deutschland-raus-aus-den-koepfen.de/
Comments (4 of 4)
Jump To Comment: 1 2 3 4we should promote germoney this way:
u are kahn - u are neanderthal !
North German (Wenlandische) farmers against nukes. If you don't stop, they turn around.
Now who was behind the campaing?
It wasn't only the government...
This campaign was launched and financial supported by many advertising agencies, media-publishers (i.e Bertelsmann), tv-channels (almost every relevant channel in germany), print-media (again, almost every relevant one) and also by some prominents.
To explain how huge this campaign was here are some numbers:
The media-volume of these supporters is:
Print: 40 title, charge in thousend: 26.072,3
Newspaper:
8 national title, charge in thousend: 2.195,6
13 regional title, charge in thousend: 2.854,8
TV:
11 Channels
Cinema:
1.866 Theatre in 344 towns
Posters/Placard:
2.326 Megalights (18/1 format) in 80 towns
So it was the biggest social marketing campaign in the germany history. The tenor was basically this: Don't ask what your country can do for you, but what you can do for your country. And over all lay the smell of nationalism.
nice to see how our german comrades turned around this campaign :)
Sounds like a whole lot of negativity...
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