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Search words: education 50 Primary Principals speak out against Independent Newspapers’ “Building for the Future” promotion.
national |
education |
press release
Thursday January 14, 2010 09:25 by Mark C - Campaign for Commercial-Free Education fogarty.joseph at gmail dot com 086 3220688
“We the undersigned 50 Primary school principals condemn and refuse to partake in the Irish Independent’s “Building for the Future” scheme being launched this week. The same Independent Newspapers who have railed ceaselessly about the apparent brevity of our school year now demand that principals spend our days collecting quotas of tokens, pressurising children, pestering parents and wasting teaching time. |
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Jump To Comment: 1 2I am very encouraged by the position taken by the Primary Principals above. I was reminded of an anecdote in Naomi Klein's book 'No Logo' where Pepsi and Coke sponsor schools in the US. The students were then obliged to wear teeshirts bearing the relevant Logo. One student was suspended for refusing to co-operate and his crime ... wearing a Coke teeshirt in a Pepsi sponsored school. Such exploitation of young minds for profit motive is a corrosive and toxic influence inside schools. I support the above stand 100%.
"One student was suspended for refusing to co-operate and his crime ... wearing a Coke teeshirt in a Pepsi sponsored school."
Th corporate PR people must have loved that.