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Lidl calls Tesco groceries 'trash' in weekend Ryanair-style advertising blitz!

category national | consumer issues | other press author Tuesday August 05, 2008 13:04author by Shane McLoughlin

Lidl appears to have 'lowered the bar' by urging shoppers to 'don't spend your cash on trash' by shopping in Tesco. The question needs to be asked is whether such an advertising campaign can be justified? and what are the issues surrounding such a stark and attention grabbing ad campaign?

For the story, see: http://relativemusings.blogspot.com/2008/08/lidl-spend-....html

Comments (6 of 6)

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author by Margaret - Ordinary Housewife who wants valuepublication date Wed Aug 06, 2008 12:46author address author phone

I have shopped at Tesco since they first came to Ireland. I have always found them on the whole the best supermarket to shop at. Some of the items may have been over the years a bit more expensive so maybe for those items could would head to Dunnes but on the whole there is nothing like the service and welcome you get at any Tesco store. In Bray where I live Superquinn were known for having a larger selection but their prices reflected this upwards.

The caring and welcome you get in a store is equally important to the produce they sell. I have found they have been competitive and were the first in my opinion to start the massive 2 for 1 or 3 for 2 offers that the other supermarkets have now followed.

They also have an absolutely no quibble refund of the ENTIRE amount of a produce if by some chance they have been read incorrectly at the checkout etc.

I know of several friends who work for Tesco and have nothing but good to say for the company who treat them well which is very important in this day and age when staff can often be just treated as a number on a spread sheet.

I think it is downright low and hitting below the belt to have Lidl doing such awful advertising. It is not only an insult to Tesco but its shoppers as well. How dare they. We survived before they came to Ireland and if they packed up and left we would survive again and Tesco and Dunnes would still be here with us.

THANK YOU TESCO FOR SUCH GREAT SERVICE OVER THE YEARS.

I also enjoy their Clubcard which I forgot to mention. You even get points on their lower priced produce. You don't get that in Lidl. Also you don't get the other range of services Insurance, Loans and their own garages etc., where you can also get points.

SUCCESS TO YOU AGAIN TESCO. THANK YOU.

A happy and loyal shopper.

author by Single dadpublication date Wed Aug 06, 2008 15:03author address author phone

Well,all I can say is that Tesco's use of the so called "loyal housewife" knows no end.I hope "Margaret"spends her renumeration at Tesco..... and not at Lidls where the real value is..!

author by Mark Cpublication date Wed Aug 06, 2008 16:06author address author phone

Tesco are suing a critic in Thailand who says they have "aggressive" policies for one billion baht - about €25million euro.

Siratranont (the man being sued) said: 'The aggressive policy of expanding business in Thailand, not only in the big cities but also in the districts and sub-districts, is a contentious issue. The large-scale expansion of the big retailers must be exercised with great care - not too aggressively and too rapidly - to reduce the potential tension, which could lead to serious conflict. There is also the need for the small retail traders to adjust to changes. Tesco Lotus must take all of this into account.'

Fuller story at link:
http://www.thaivisa.com/forum/Tesco-Lotus-Sue-Thai-Crit....html
___________________

Now, Margaret, tell us again how welcome Tesco make people feel, and how honest they are, and how much good value they provide.

In Tesco We Trust
In Tesco We Trust

author by Margaret - Tesco the Housewives choice!publication date Wed Aug 06, 2008 19:18author address author phone

I would hope that with Tesco's expansion in Thailand and other similar areas it would give employment to a lot of local women and girls who up until Tesco's arrival did not have these opportunities of employment and had to make ends meet through prostitution and other unsavoury means. Thailand is notorious for the exploitation of women (and young males) with the sex tourists.

There is good and bad in everything depending on how you look at it. If the Company gives a lot of local employment as it must then that is GOOD.

You will get begrudgers everywhere - you look for a fault and you will find it. You look for some positive outcome like employment for locals and that is there too.

I know if Tesco pulled out of Ireland we would have masses more people on our already overburdened Social Welfare system drawing the dole. Think of the employment all their stores in Ireland bring and thank our lucky stars that they are expending here in Ireland at a time when people need a job.

No I do NOT work for Tesco. No I am not getting any backhanders from them but FAIR IS FAIR.

author by Mark Cpublication date Wed Aug 06, 2008 20:08author address author phone

This is Channel 4's Dispatches documentary - Tesco - The Supermarket That's Eating Britain


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author by jackbartpublication date Fri Sep 19, 2008 11:49author address author phone

Tesco are one of the most aggressive companies in the supermarket industry, but that's business.

I have to agree that some of Tescos products are trash, particularly the "fresh" produce.
We don't buy meat or poultry from Tesco, if we can help it. The sunday roast comes from the local butcher and is good quality local, free range, organic etc. It seems a little more expensive at first, but considering the weight, it's actually cheaper than the equivalent in Tesco, and better quality.
Other packaged meat, such as mince, we get from Lidl. Recently my wife couldn't get the mince from Lidl and had to resort to Tesco. My god it was awful, about 10 pieces of gristle and 3 pieces of bone on my plate. Never had that with Lidl.
My wife just brought home some fresh veg and there were tiny maggots on some salad veg. Could happen anywhere, I admit, but I'm starting to wonder about Tesco standards.

Add the fact that Tesco like to stock what suits them, not us, and to be honest if we could get all the tinned and packaged food elsewhere locally, I think we'd give up on them. At least in the UK they have ASDA to give them a frequent kick in the arse. I was recently cooking a dish that required around 5 different spices. Tesco had one of them, Lidl had them all!


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