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Wednesday February 01, 2006 02:23
by nina
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Comments (5 of 5)
Jump To Comment: 1 2 3 4 5Statoil's leaving oh no! What'll I do without my fair play breakfast roll cheerily provided to me by swarthy Scandinavian hunk Carsten Norgaard.
How could you not love and trust statoil with such an all round nice guy as carsten inspiring us with his scandinavian earthiness and aboy next door charm. And not only that but when he wasn't helping us poor irish with his scandianvian know-how concerning petrol and greasy breakfast options he was fighting invading gigeresque aliens and predators: http://www.imdb.com/name/nm0635297/
Good job Statoil man and, as you say in GenericScandinavianLand, Fair play!
from: http://www.iapi.ie/adeffective/adfx96/cases/statoil.pdf
"To create a human and warmer face for
Statoil, while exploiting the Scandinavian
origin, it was recommended that a
Scandinavian presenter be used. Initially it
was considered using a Statoil staff
member, but it rapidly became clear that
the complexity and the demands of the role
required an acting ability of a professional.
Following extensive casting search
Carsten Norgaard was selected. Carsten
was of Scandinavian origins but had
excellent English, had starred in several
feature films, yet his face was relatively
unknown in Ireland.
Scripts were developed to exploit
Statoil’s Scandinavian origins in a positive
and humorous way.
The intention was to make Statoil
“A Scandinavian company committed
to the highest standard of service to its
customers, taking its commitments to its
customers extremely seriously - but not
taking itself too seriously”.
The Statoil brand was to be seen as
friendly, more accessible and more
committed to its customers than its
competitors.
A series of television advertisements
using the Scandinavian presenter were
designed to demonstrate Statoil’s
commitment to providing its customers
with the highest levels of customer service
and functional attributes to ensure it would
at least maintain functional parity with its
competitors."
I wouldn't get over-excited about this if you're hoping it signals the eventual pull-out of all the hated multi-national oil companies from Ireland. Its more than likely that all the Statoil petrol stations will be bought by a private company, whether Irish or foreign. As Statoil is state-owned, this transfer of ownership amounts to little more than the privatisation of the Irish petrol retailing industry. As such, it should be welcomed. Statoil will probably make a large profit on the sale. Petrol consumption in Ireland is increasing faster than in any other EU country. Figures out today show that, despitre the efforts of the anti-car brigade, new car sales in January 2006 in Ireland broke all previous records. So, these petrol stations will be sold at a premium. Perhaps Shell might buy them.
First Shell sells off all their forecourt interests. Now, Statoil are doing the same. Both are holding on to their Government Presents off our coastline. Note well: there will be no place to picket when the Corrib saga turns sore again!
Tolls on our roads are being implimented as a time when the Tax Take from higher petrol prices is tribled over the last few years.Shell/Statoil will pay virtually no tax from it's Corrib Operations! Will the tons of lolly be used to secure the safety of Irish Citizens or used to back up whatever Shell/Statoil have up their sleeves?
Seems clear to me that both Shell and Statoil are selling off their forecourt interests in Ireland to make themselves less economically vulnerable to protest. Could it be that they hope to make such a killing from the Corrib field that they feel they can afford to do this while presenting a smaller target to protesters. If so we need to make it hard for them to sell. Who are the potential buyers? What can we do to make these enterprises less attractive to them? Would you feel like buying if the business you were buying was the subject of high profile, prolonged and effective protests? Roll on the 17th, let's make it a big one..... and keep doing it. Let's find out who's interested in buying and let them know that they are a potential target also. Let's make sure they don't get off so easily.
Sounds Great... on the surface, still using the Statoil up the road, and still getting cheap petrol in the Shell too... unfortunately the Irish Government once again fails to realise... THEY SERVE THE PEOPLE... not vise versa, when they figure that out... or in fact any political party, I will gladly stop threatening to go into politics, otherwise I'm planning on using the next five years to study Irish planning laws while continueing to write away...