http://news.bbc.co.uk/1/hi/business/3131944.stm
Just came across this. Criticize the corporation all you wish ( they have many bad points ) but they deserve credit for this initiative. Hopefully this will inspire more companies.
But, of course, I'm sure someone will have something negative to say about this story.
also...
http://www.theage.com.au/articles/2003/09/23/1064082995527.html