Green Party Launch 'No Logo Day'

national | miscellaneous | news report Thursday April 10, 2003 09:48 by Graham Caswell - Green Party caswell at indigo dot ie

Brand Cool or Brand Fool? - Today is Green Party No Logo Day

Today, 10th April 2003, is Green Party 'No Logo Day'. Green Party TD, Eamon Ryan, launching the No Logo Day said, "We are asking students to cover any logos with the 'no logo' badges which have been distributed to every secondary school throughout the country. In addition we have sent out educational packs outlining four action projects. Today, 'No Logo Day' is the closing date for competition entries."

"The projects include a fashion challenge to kit someone out as stylishly as possible for less then E25, to design their own logo and poster for the day and complete a research project to examine where our clothes come from, where our money goes and what the conditions are like for those making the clothes."

"From visiting schools to talk about the idea, it is clear that the pressure to wear branded clothes is a real issue for young people. Teachers also know that work often comes ahead of homework to help pay for the clothes. Alternatively, parents are brought under intense pressure to meet their children's brand clothing bills. For the most part the inflated price paid for these brand products pays the corporate advertising budgets used to promote them."

"The main aim of No Logo day is to get young people to question the marketing pressure that they are put under. We also hope the research projects will raise their awareness for the need for certain standards which could govern working and environmental conditions in our increasingly globalised world economy."

Mr. Ryan said that in May there will be a national No Logo Day awards presentation where prizes will be presented to the best school projects. Winning entries will be displayed at the Convergence exhibition in Temple Bar and samples of the No Logo Day entries will be uploaded onto the nologoday.com website for the rest of the world to see," concluded Deputy Ryan.